Consumers love cotton! In fact, we love the natural fabric so much that today cotton accounts for 40% of the world’s fiber production. The cotton industry employs around 300 million people in the production stages alone. For millions of people, often in some of the world’s poorest countries, cotton is a vital link to the global economy. However, the production of cotton is fraught with problems of both social and environmental character: Cotton farming suffers from poor working conditions and child labour, and moreover, cotton consumes great amounts of water

Fashion firms that are sustainable to the core are trying out new business models that seek to challenge the traditional understanding of a fashionable wardrobe. Whereas most of us go and buy a dress or the like whenever we feel like wearing something new, these new business models challenge our need to own everything that we wear. That’s how companies like Chare have found their way into this world: Built on the concept of renting clothes, companies like Chare embrace the idea of a collective wardrobe full of fashionable designer clothes. In stead of purchasing

“It is completely contradictory and paradoxical to talk about sustainability in a business that provides products, which – at the end of the day – are not necessary.” Such are the words of Mogens Werge, Director of Sustainability and Communication in the Danish fashion company, Bestseller, in the latest issue of Less Magazine. In the article When Green Becomes the New Black Less Magazine addresses a very interesting issue, namely that of how and whether fashion and sustainability can co-exist, given that the former is rooted in overconsumption while the latter seeks

One of my dearest friends, Zinna, shares my enthusiasm for sustainable fashion – or slow fashion as she likes to call it. And I think that she has done some clever and creative thinking: Zinna finds great similarity between the way middle and upper class consumers buy food and clothes: Neither are bought just because we need it. We buy food and clothes based more on desire and less on necessity. That’s how clothes has become fashion and food a matter of lifestyle. In both cases we have an infinite variety of products to choose

Ever wondered about the environmental impact of your Nikes, or the health and safety for the workers who produced them? If not, then it might simply be because you wouldn’t know where to find the information. To address the consumer marketplace’s need for better information, GoodGuide has taken on the challenge of organizing the world’s product information and separate the leading brands from the laggards. GoodGuide collects information on a variety of issues and boils it all down to a measure that normal people can easily understand: a score from 0 to

“The average Dane throws out 16 kilos (35 pounds) of clothes every year. One of the simplest and most sustainable ways to give garments greater longevity is to provide them with a second life with a new owner.” Built on the vision of prolonging the lifetime of fashion garments and challenging the throwaway culture, on Saturday August 9 Copenhagen City Hall will be turned into a fashion exchange market. The concept is simple: Everyone is invited to access the market, as long as they contribute with at least one piece

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