When we talk about clothes being polluting, 40% of that pollution actually comes from the way we treat our clothes. Even though this may sound devastating, it also provides a super easy answer to the question “How to be more sustainable?” Simply put, it is all about treating your clothes better, thereby making a positive impact and reducing the environmental footprint. I recently wrote about A QUESTION OF, a cool Scandinavian brand that produces street fashion from organic cotton (more on this here). A QUESTION OF has made a very simple

A QUESTION OF is the name of a sustainable, Scandinavian brand creating cool street fashion like printed T-shirts and sweatshirts produced from organic cotton. Not only is the cotton organic, it is of the so-called GOTS certified kind – Global Organic Textile Standard. What this means is that the cotton has a certification mark, which ensures that it lives up to strict rules of the lowest possible environmental impact and safe working conditions in the production. A QUESTION OF has been embraced by the fashion forward concept store Collette in Paris,

Part of being more sustainable is about giving your clothes a longer life. A good way of doing so is to build a wardrobe of classic items in high quality. Easier said than done, yes, not least when you fall in love with this season’s adorable trends that you can buy in Zara without being ruined. The sad fact is though that enormous amounts of clothes lie in our closets without ever being used. According to a study from 2011, 30% of all clothes lying in people’s closets in the UK have not been

Numbers reveal that in Denmark we throw away 89 tons of textiles each year. Less than half of that amount gets a second life with a new owner, and from the clothes that don’t get a second chance, more than half gets burnt as waste. That’s sad, given that textiles are a resource that ought to be broken down and reused in the industry as new raw material. Luckily, I:CO has a solution to the problem, and one that is very easy to use too! By collaborating with H&M Garment

At first it sounded rather contradictory to me when I heard about it: A brand that strives to mix foot formed shoes and fashion. But that was just until I saw the foot formed wonders that are both cool and sustainable. Nature is a new Danish brand that will be launching this fall, and I got a chance to ask the founder, Eik, a few questions about his foot formed idea: What is your motivation for producing sustainable shoes? “Basically, I wanted to challenge the shoe industry: why are all garments

Some claim to be sustainable when they use organic fabrics. Others focus on the location of production, that is, if the product has travelled far before it landed on the retail shell. Others yet again focus on the social side to sustainability, emphasising working conditions in garment production or cotton farming. And some focus on shared use, recycle, zero waste, minimising the use of natural resources in production, or even how – and how often – you wash your clothes. The term ‘sustainability’ can seem a bit blurry, and it

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