The Danish newspaper Politiken has recently launched a new campaign called #stoptøjspild and in English called #stopclotheswaste. Did you know that every Danish buyer purchases an average of 16 kg of clothing each year, corresponding to a total of 89,000 tonnes? This means that we are the country in the Nordic region whose inhabitants have the largest clothes consumption. In order to get find the triggers behind our overuse, Politiken has interviewed Else Skjold, associate professor and PhD student at the Design School in Kolding “Many of us buy too much clothes we
Do you have a filled closet, but somehow still doesn’t have something to wear? All the magazines and blogs talk about spring cleaning your closet at the moment. They talk about giving it charity or throwing it out (DON’T) – do this instead: SELLING. If the clothes is not that used you can sell it at various resell platforms, e.g. Tradono, Trendsales, DBA, or another selling platform in your respective country. However this can be a time consuming option, and takes some skills on how to write a good text, take good representable pictures etc.
Today, I am going to guide you on how to take better care of your clothes – and that’s whether you want to lower your carbon footprint and amount of water used to clean it, or just want to prolong the lifetime of your clothes. Because let’s face it – not all is about lowering your carbon footprint, but to actually care for your favorite sweater so it will lasts a decade even though it might be a high street item. As I mentioned on instagram, CEO of Levi’s advices you to
Sales season is on! Do you also feel the urge to shop? Want to feel the adrenalin of getting a good bargain on something you have looked at for a month or two? Or maybe you want to buy those good quality but expensive shoes that will last for the next year or two? Whatever your reasons might be, we should think twice before buying anything. I am not a saint myself, and I will probably buy a thing or five, but I’m also aware that I have to keep in
Recently, the Inditex owned brand Zara launched a new sustainable collection called #JoinLife. The #JoinLife initiative is made with materials aimed at reducing environmental impact, and is designed for “a woman who looks into a more sustainable future”. Zara’s sustainable agenda does not only include product, but also packaging and more. So seen from a holistic perspective, Zara’s take on sustainability is starting out really well. However, #JoinLife only includes a small amount of styles, which is maybe 0.1% of their total amount of clothes produces – if not less! Zara is not the only
Fashion Revolution and BK Accelerator says that the consumers want transparency in the supply chain of the clothes they buy. I assume that’s true, and I would want that myself. The thing is, what happens when the companies open up for their supply chain. What will we as consumers do with the information we get? If I ask the question “who made my clothes” (as the campaign by Fashion Revolution encourages us to do via the hashtag #whomademyclothes) how do I know if it’s a good or bad thing? And how do