Today, I am going to guide you on how to take better care of your clothes – and that’s whether you want to lower your carbon footprint and amount of water used to clean it, or just want to prolong the lifetime of your clothes. Because let’s face it – not all is about lowering your carbon footprint, but to actually care for your favorite sweater so it will lasts a decade even though it might be a high street item. As I mentioned on instagram, CEO of Levi’s advices you to

Sales season is on! Do you also feel the urge to shop? Want to feel the adrenalin of getting a good bargain on something you have looked at for a month or two? Or maybe you want to buy those good quality but expensive shoes that will last for the next year or two? Whatever your reasons might be, we should think twice before buying anything. I am not a saint myself, and I will probably buy a thing or five, but I’m also aware that I have to keep in

Recently, the Inditex owned brand Zara launched a new sustainable collection called #JoinLife.  The #JoinLife initiative is made with materials aimed at reducing environmental impact, and is designed for “a woman who looks into a more sustainable future”. Zara’s sustainable agenda does not only include product, but also packaging and more. So seen from a holistic perspective, Zara’s take on sustainability is starting out really well. However, #JoinLife only includes a small amount of styles, which is maybe 0.1% of their total amount of clothes produces – if not less! Zara is not the only

Fashion Revolution and BK Accelerator says that the consumers want transparency in the supply chain of the clothes they buy. I assume that’s true, and I would want that myself. The thing is, what happens when the companies open up for their supply chain. What will we as consumers do with the information we get? If I ask the question “who made my clothes” (as the campaign by Fashion Revolution encourages us to do via the hashtag #whomademyclothes) how do I know if it’s a good or bad thing? And how do

Late is never to late – but I have just watched the film “The True Cost” – a film I would recommend for everyone to watch and afterwards tell everyone they know, to watch. The fast fashion industry is outrageous and some of these aspects are portrayed very well in the movie. Clips of people going shopping-crazy when Black Friday hits the stores, just after have watched a women leaving her child behind, to work under conditions where making demands for human rights gets awarded with beating and abuse, just

As you all may have noticed, the theme and some minor details have changed, but that’s not the only thing that have changed… During the last couple of months, the owner of the blog went from 1 to 3, where I, Stine will be the main editor and the two other editors will be Nathalie and Dorte. Katrine Damgaard, the previous owner, will still be with us, but will be our monthly guest blogger with various insights, tips and inspirations. The team I have gathered is all interested in sustainable fashion, but from very different angles.

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