Through our master thesis, Dorte and I have repeated this question a million times: How do we make the fast fashion industry more sustainable? Since we have now finished the master thesis, we will share some of our findings with you, and give you some insights on the above mentioned matter of concern – namely both insights on what is going on in the industry as well as proposals for how companies can change their business models to become more ‘circular’. This post therefore represent the first post in a 6-part series regarding sustainable transition of the fast fashion

Sales season is on! Do you also feel the urge to shop? Want to feel the adrenalin of getting a good bargain on something you have looked at for a month or two? Or maybe you want to buy those good quality but expensive shoes that will last for the next year or two? Whatever your reasons might be, we should think twice before buying anything. I am not a saint myself, and I will probably buy a thing or five, but I’m also aware that I have to keep in

Recently, the Inditex owned brand Zara launched a new sustainable collection called #JoinLife.  The #JoinLife initiative is made with materials aimed at reducing environmental impact, and is designed for “a woman who looks into a more sustainable future”. Zara’s sustainable agenda does not only include product, but also packaging and more. So seen from a holistic perspective, Zara’s take on sustainability is starting out really well. However, #JoinLife only includes a small amount of styles, which is maybe 0.1% of their total amount of clothes produces – if not less! Zara is not the only

Through our master thesis, we want to focus on how fashion and sustainability can be united. Therefore, we wish to collaborate with a company and work from their perspective, and we are therefore looking for a company or industry organisation whom we can create a partnership with, so that we can contribute to their value creation. The following information will be in danish as we are located in Denmark. However, if you are an international brand, you are still more than welcome to contact us for more information – see contact information

This is the last blog post in the four part series about the fashion industry. We have tried to highlight the various problematics the industry is causing and how we can solve them. In the first blog post, we mapped how we see the current fashion industry and how it is developing, and also what role the engineer have had in transitions.. In the second and third blog post, we have suggested two different approaches on how to make the fashion industry more sustainable either through a visionary approach or

In this third blog post in the four-part series about sustainable transition of the fashion industry, we will strive to design a different transition strategy compared to the last blog post in order to facilitate a change to happen. As explained previously, a sustainable transition within the fashion industry needs to happen. Several previous socio-technical transitions in our society, which has been involved in the creation of modern industry and consumption, have obviously not been sustainable [1], which is only another incentive for encouraging for a transition. In the previous

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