H&M continues to lead the sustainable transition
While cotton is the most widely used natural fiber cloth in clothing, in its regular form it remains a dirty produce in terms of the water it consumes and the chemicals it uses. The good news, however, is that cotton can be produced organically, and that H&M makes this cleaner alternative available to its customers.
For the third time since 2010, H&M tops the list of the world’s biggest users of organic cotton. In 2013, 10.8% of the cotton used for H&M was certified organic. This is part of the company’s strategic target to use only sustainable cotton by 2020. This means that the cotton is grown without chemical pesticides and fertilizers, and that it contains no genetically modified organisms – all of which is good for the environment, the farmers and in the end the consumers.
At H&M, all garments containing at least 50% certified organic cotton come with a hang tag, which lets you know that you are about to make a more sustainable choice. Happy shopping!
Psst… the picture is from the Spring 2014 Conscious Collection.