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Initiatives

A QUESTION OF is the name of a sustainable, Scandinavian brand creating cool street fashion like printed T-shirts and sweatshirts produced from organic cotton. Not only is the cotton organic, it is of the so-called GOTS certified kind – Global Organic Textile Standard. What this means is that the cotton has a certification mark, which ensures that it lives up to strict rules of the lowest possible environmental impact and safe working conditions in the production. A QUESTION OF has been embraced by the fashion forward concept store Collette in Paris,

Numbers reveal that in Denmark we throw away 89 tons of textiles each year. Less than half of that amount gets a second life with a new owner, and from the clothes that don’t get a second chance, more than half gets burnt as waste. That’s sad, given that textiles are a resource that ought to be broken down and reused in the industry as new raw material. Luckily, I:CO has a solution to the problem, and one that is very easy to use too! By collaborating with H&M Garment

At first it sounded rather contradictory to me when I heard about it: A brand that strives to mix foot formed shoes and fashion. But that was just until I saw the foot formed wonders that are both cool and sustainable. Nature is a new Danish brand that will be launching this fall, and I got a chance to ask the founder, Eik, a few questions about his foot formed idea: What is your motivation for producing sustainable shoes? “Basically, I wanted to challenge the shoe industry: why are all garments

“It is completely contradictory and paradoxical to talk about sustainability in a business that provides products, which – at the end of the day – are not necessary.” Such are the words of Mogens Werge, Director of Sustainability and Communication in the Danish fashion company, Bestseller, in the latest issue of Less Magazine. In the article When Green Becomes the New Black Less Magazine addresses a very interesting issue, namely that of how and whether fashion and sustainability can co-exist, given that the former is rooted in overconsumption while the latter seeks

One of my dearest friends, Zinna, shares my enthusiasm for sustainable fashion – or slow fashion as she likes to call it. And I think that she has done some clever and creative thinking: Zinna finds great similarity between the way middle and upper class consumers buy food and clothes: Neither are bought just because we need it. We buy food and clothes based more on desire and less on necessity. That’s how clothes has become fashion and food a matter of lifestyle. In both cases we have an infinite variety of products to choose

Two things were highlighted at yesterday’s official opening of Copenhagen Fashion Week: First, the Danish fashion industry is now experiencing growth for the first time since 2008, and second, the fact that the fashion industry seems to be heading down a green path. Not surprisingly, politicians welcome the sustainable focus in the fashion industry. That’s why, tomorrow Danish Fashion Institute and the slow fashion magazine Less Magazine has arranged a public debate in the Danish Parliament, Christiansborg. On the agenda is social and environmental responsibility of consumers, politicians and the fashion

“Sustainability is not necessarily about being an eco hippie with foot-shaped shoes – why not jump in a pair of second hand Stella McCartney trainers, a unique style from Maxjenny or swap your old dress at Resecond” This is what the Green Walk is all about: Being the complete sustainable shopping guide to Copenhagen, it tells you where to get everything from cool organic T-shirts to luxury second hand, organic breakfast and fair trade coffee. The Green Walk even guides you to Copenhagen’s bicycle taxi services, the pedicabs, as well as the

Yep – milk, seaweed, and recycled bottles can be turned into sustainable fashion items! Copenhagen Fashion Week has a reputation for being the world’s greenest fashion week, and when the coming CFW kicks off this week, it will be with several sustainable fashion initiatives. One such is the New Nordic Fashion exhibition in Nikolaj Kunsthal, where leading Danish designers such as David Andersen, Barbara ì Gongini, Marimekko, H&M and Designers Remix present fashionable items exclusively produced from innovative, sustainable materials such as milk, seaweed, and recycled bottles. New Nordic Fashion

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