Follow my blog with Bloglovin The Fashion Transparency Index 2017 has been released. So if you are a bit curious on how transparent, their ranking, and how much information 100 of the biggest global fashion companies publish about their suppliers and social and environmental policies, practices and impacts, then read this and the index. The research found that even the highest scoring brands on the list still have a long way to go towards being transparent. The average score brands achieved was 49 out of 250, less than 20% of the
The Danish newspaper Politiken has recently launched a new campaign called #stoptøjspild and in English called #stopclotheswaste. Did you know that every Danish buyer purchases an average of 16 kg of clothing each year, corresponding to a total of 89,000 tonnes? This means that we are the country in the Nordic region whose inhabitants have the largest clothes consumption. In order to get find the triggers behind our overuse, Politiken has interviewed Else Skjold, associate professor and PhD student at the Design School in Kolding “Many of us buy too much clothes we
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Recently, the Inditex owned brand Zara launched a new sustainable collection called #JoinLife. The #JoinLife initiative is made with materials aimed at reducing environmental impact, and is designed for “a woman who looks into a more sustainable future”. Zara’s sustainable agenda does not only include product, but also packaging and more. So seen from a holistic perspective, Zara’s take on sustainability is starting out really well. However, #JoinLife only includes a small amount of styles, which is maybe 0.1% of their total amount of clothes produces – if not less! Zara is not the only
Through our master thesis, we want to focus on how fashion and sustainability can be united. Therefore, we wish to collaborate with a company and work from their perspective, and we are therefore looking for a company or industry organisation whom we can create a partnership with, so that we can contribute to their value creation. The following information will be in danish as we are located in Denmark. However, if you are an international brand, you are still more than welcome to contact us for more information – see contact information
Fashion Revolution and BK Accelerator says that the consumers want transparency in the supply chain of the clothes they buy. I assume that’s true, and I would want that myself. The thing is, what happens when the companies open up for their supply chain. What will we as consumers do with the information we get? If I ask the question “who made my clothes” (as the campaign by Fashion Revolution encourages us to do via the hashtag #whomademyclothes) how do I know if it’s a good or bad thing? And how do
Late is never to late – but I have just watched the film “The True Cost” – a film I would recommend for everyone to watch and afterwards tell everyone they know, to watch. The fast fashion industry is outrageous and some of these aspects are portrayed very well in the movie. Clips of people going shopping-crazy when Black Friday hits the stores, just after have watched a women leaving her child behind, to work under conditions where making demands for human rights gets awarded with beating and abuse, just
“Do you have clothes in your closet that you haven’t used for a year?” This was the question that Caroline and Vivien asked hundreds of girls when they visited various London university campuses earlier this season. Often the answer was yes, and many girls stopped to hear what the two young women had to offer. Caroline and Vivien had justed launched Clotho, an online platform on which you can trade the clothes that you no longer use. “You mean like eBay?” you might think, but no, quite differently and quite smart I would say.