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I’m up for a challenge. I call it “3 Steps to Sustainability”. It’s simple: I have developed three steps that cover what I believe to be the most important aspects of sustainable fashion consumption habits. Like most people I often get tempted by the sight of something beautiful and affordable, and the lack of transparency most often makes it too complex to know whether the clothes that I want to buy has been produced responsibly. However, I want to find out to what extent it is possible to develop more

When we talk about clothes being polluting, 40% of that pollution actually comes from the way we treat our clothes. Even though this may sound devastating, it also provides a super easy answer to the question “How to be more sustainable?” Simply put, it is all about treating your clothes better, thereby making a positive impact and reducing the environmental footprint. I recently wrote about A QUESTION OF, a cool Scandinavian brand that produces street fashion from organic cotton (more on this here). A QUESTION OF has made a very simple

Part of being more sustainable is about giving your clothes a longer life. A good way of doing so is to build a wardrobe of classic items in high quality. Easier said than done, yes, not least when you fall in love with this season’s adorable trends that you can buy in Zara without being ruined. The sad fact is though that enormous amounts of clothes lie in our closets without ever being used. According to a study from 2011, 30% of all clothes lying in people’s closets in the UK have not been

Some claim to be sustainable when they use organic fabrics. Others focus on the location of production, that is, if the product has travelled far before it landed on the retail shell. Others yet again focus on the social side to sustainability, emphasising working conditions in garment production or cotton farming. And some focus on shared use, recycle, zero waste, minimising the use of natural resources in production, or even how – and how often – you wash your clothes. The term ‘sustainability’ can seem a bit blurry, and it

Consumers love cotton! In fact, we love the natural fabric so much that today cotton accounts for 40% of the world’s fiber production. The cotton industry employs around 300 million people in the production stages alone. For millions of people, often in some of the world’s poorest countries, cotton is a vital link to the global economy. However, the production of cotton is fraught with problems of both social and environmental character: Cotton farming suffers from poor working conditions and child labour, and moreover, cotton consumes great amounts of water

Fashion firms that are sustainable to the core are trying out new business models that seek to challenge the traditional understanding of a fashionable wardrobe. Whereas most of us go and buy a dress or the like whenever we feel like wearing something new, these new business models challenge our need to own everything that we wear. That’s how companies like Chare have found their way into this world: Built on the concept of renting clothes, companies like Chare embrace the idea of a collective wardrobe full of fashionable designer clothes. In stead of purchasing

Ever wondered about the environmental impact of your Nikes, or the health and safety for the workers who produced them? If not, then it might simply be because you wouldn’t know where to find the information. To address the consumer marketplace’s need for better information, GoodGuide has taken on the challenge of organizing the world’s product information and separate the leading brands from the laggards. GoodGuide collects information on a variety of issues and boils it all down to a measure that normal people can easily understand: a score from 0 to

“The average Dane throws out 16 kilos (35 pounds) of clothes every year. One of the simplest and most sustainable ways to give garments greater longevity is to provide them with a second life with a new owner.” Built on the vision of prolonging the lifetime of fashion garments and challenging the throwaway culture, on Saturday August 9 Copenhagen City Hall will be turned into a fashion exchange market. The concept is simple: Everyone is invited to access the market, as long as they contribute with at least one piece

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