All posts by

Stine Pedersen

Sales season is on! Do you also feel the urge to shop? Want to feel the adrenalin of getting a good bargain on something you have looked at for a month or two? Or maybe you want to buy those good quality but expensive shoes that will last for the next year or two? Whatever your reasons might be, we should think twice before buying anything. I am not a saint myself, and I will probably buy a thing or five, but I’m also aware that I have to keep in

Recently, the Inditex owned brand Zara launched a new sustainable collection called #JoinLife.  The #JoinLife initiative is made with materials aimed at reducing environmental impact, and is designed for “a woman who looks into a more sustainable future”. Zara’s sustainable agenda does not only include product, but also packaging and more. So seen from a holistic perspective, Zara’s take on sustainability is starting out really well. However, #JoinLife only includes a small amount of styles, which is maybe 0.1% of their total amount of clothes produces – if not less! Zara is not the only

Fashion Revolution and BK Accelerator says that the consumers want transparency in the supply chain of the clothes they buy. I assume that’s true, and I would want that myself. The thing is, what happens when the companies open up for their supply chain. What will we as consumers do with the information we get? If I ask the question “who made my clothes” (as the campaign by Fashion Revolution encourages us to do via the hashtag #whomademyclothes) how do I know if it’s a good or bad thing? And how do

As you all may have noticed, the theme and some minor details have changed, but that’s not the only thing that have changed… During the last couple of months, the owner of the blog went from 1 to 3, where I, Stine will be the main editor and the two other editors will be Nathalie and Dorte. Katrine Damgaard, the previous owner, will still be with us, but will be our monthly guest blogger with various insights, tips and inspirations. The team I have gathered is all interested in sustainable fashion, but from very different angles.

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