Recently, the Inditex owned brand Zara launched a new sustainable collection called #JoinLife. The #JoinLife initiative is made with materials aimed at reducing environmental impact, and is designed for “a woman who looks into a more sustainable future”. Zara’s sustainable agenda does not only include product, but also packaging and more. So seen from a holistic perspective, Zara’s take on sustainability is starting out really well. However, #JoinLife only includes a small amount of styles, which is maybe 0.1% of their total amount of clothes produces – if not less! Zara is not the only
Through our master thesis, we want to focus on how fashion and sustainability can be united. Therefore, we wish to collaborate with a company and work from their perspective, and we are therefore looking for a company or industry organisation whom we can create a partnership with, so that we can contribute to their value creation. The following information will be in danish as we are located in Denmark. However, if you are an international brand, you are still more than welcome to contact us for more information – see contact information
This is the last blog post in the four part series about the fashion industry. We have tried to highlight the various problematics the industry is causing and how we can solve them. In the first blog post, we mapped how we see the current fashion industry and how it is developing, and also what role the engineer have had in transitions.. In the second and third blog post, we have suggested two different approaches on how to make the fashion industry more sustainable either through a visionary approach or
Fashion Revolution and BK Accelerator says that the consumers want transparency in the supply chain of the clothes they buy. I assume that’s true, and I would want that myself. The thing is, what happens when the companies open up for their supply chain. What will we as consumers do with the information we get? If I ask the question “who made my clothes” (as the campaign by Fashion Revolution encourages us to do via the hashtag #whomademyclothes) how do I know if it’s a good or bad thing? And how do
This is the second blog post in the 4-part series of transitioning the fashion industry, in where we will discuss how the fashion industry can be made more sustainable. Last post, we characterised the current status of the fashion industry, how it is developing, and the environmental impacts it is causing. Furthermore, we highlighted how we could support the change. In the following blog post, we will begin by problematising the fashion industry and argue for why it should be changed. Secondly, we will suggest a visionary strategy to make
As you all may have noticed, the theme and some minor details have changed, but that’s not the only thing that have changed… During the last couple of months, the owner of the blog went from 1 to 3, where I, Stine will be the main editor and the two other editors will be Nathalie and Dorte. Katrine Damgaard, the previous owner, will still be with us, but will be our monthly guest blogger with various insights, tips and inspirations. The team I have gathered is all interested in sustainable fashion, but from very different angles.